Digital Marketing

  • What is marketing?
  • How we do Marketing?
  • What is Digital Marketing?
  • Benefits of Digital marketing
  • Digital marketing platforms and Strategies
  • Comparing Digital with Traditional Marketing
  • Defining Marketing Goals
  • Latest Digital marketing trends
  • Case studies of Digital Campaigns

Search Engine Optimization

Introduction to Search Engines

  • How the search engine works?
  • Components of Search Engines
  • Google Algorithms
  • Google Results Page
  • Panda, Penguin, Humming Bird & Pigeon
  • Latest Updates in Google
  • Online Resources

Keyword Research and Competition

  • Introduction to Keyword Research
  • Types of Keywords
  • Keyword Research Methodology
  • Business Analysis & Categorization
  • Google Keyword Planner
  • New Keyword Ideas
  • Competition Analysis
  • Finalizing the Keywords List

Offpage Optimization

  • What is Link Building
  • Types of Linking Methods
  • DoFollow Vs. NoFollow
  • Link building Guidelines
  • Linking Building Methodology
  • Links Analysis Tools
  • Directory Submissions
  • Local Business Directories
  • Social Bookmarking
  • Using Classifieds for Inbound traffic
  • Question and Answers
  • Blogging & Commenting
  • Guest Blogging
  • Press Releases
  • Link Building Resources

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