Digital Marketing Course Content
Module 1: Introduction to Digital Marketing
- What is digital marketing?
- How is it different from traditional marketing?
- ROI between Digital and traditional marketing?
- Discussion on Ecommerce
- Discussion on new trends and current scenario of the world?
- Digital marketing a Boon or Bane?
- How can digital marketing be a tool of success for companies?
- Video on importance of digital marketing
- Analysis of recent info graphics released by companies about digital marketing?
- How did digital marketing help the small companies and top inc
- Categorization of digital marketing for the business
- Diagnosis of the present website and business.
- Swot analysis of business, present website and media or promotion plan.
- Setting up vision,mission,and goals of digital marketing
- Understanding a website
- What is a website?
- Levels of websites?
- Diff b/w Blog, Portal and Website?
- Diff b/w websites either static or dynamic
Module 2: Search Engine Optimization (SEO)
- On page optimization techniques
- Off page Optimization techniques
Module 3: Social Media Optimization (SMO)
- Introduction to Social Media Marketing
- Advanced Facebook Marketing
- Word Press blog creation
- Twitter marketing
- LinkedIn Marketing
- Google plus marketing
- Social Media Analytical Tools
Module 4: Search Engine Marketing (SEM)
- Introduction to Search Engine Marketing
- Tools used for Search engine Marketing
- PPC /Google Adwords Tool
- Display advertising techniques
- Report generation
Module 5: Additional Module
- Google Analytics
- Online Reputation Management
- E-Mail Marketing
- Affiliate Marketing
- Youtube Marketing
- Social Media Analytics
- Ad designing
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