Digital Marketing Specialist (SEO / SMO / SMM / Ads)
What you'll learn
Understand complete digital marketing ecosystem and strategies
Perform keyword research using tools like Ahrefs, SEMrush, and Google Keyword Planner
Optimize websites using On-Page and Technical SEO techniques
Build high-quality backlinks using Off-Page SEO strategies
Manage and grow business pages on Facebook, Instagram, LinkedIn, and YouTube
Create and manage paid advertising campaigns using Google Ads and Facebook Ads
Analyze marketing performance using Google Analytics and reporting tools
Generate leads and sales using conversion optimization techniques
Create effective content marketing and social media strategies
Build and manage real-world digital marketing campaigns