Digital Marketing Course Content

Module 1: Introduction to Digital Marketing

• What is digital marketing?
• How is it different from traditional marketing?
• ROI between Digital and traditional marketing?
• Discussion on Ecommerce
• Discussion on new trends and current scenario of the world?
• Digital marketing a Boon or Bane?
• How can digital marketing be a tool of success for companies?
• Video on importance of digital marketing
• Analysis of recent info graphics released by companies about digital marketing?
• How did digital marketing help the small companies and top inc
• Categorization of digital marketing for the business
• Diagnosis of the present website and business.
• Swot analysis of business, present website and media or promotion plan.
• Setting up vision,mission,and goals of digital marketing
• Understanding a website
• What is a website?
• Levels of websites?
• Diff b/w Blog, Portal and Website?
• Diff b/w websites either static or dynamic

Module 2: Search Engine Optimization (SEO)

• On page optimization techniques
• Off page Optimization techniques
• Reports

Module 3: Social Media Optimization (SMO)

• Introduction to Social Media Marketing
• Advanced Facebook Marketing
• Word Press blog creation
• Twitter marketing
• LinkedIn Marketing
• Google plus marketing
• Social Media Analytical Tools

Module 4: Search Engine Marketing (SEM)

• Introduction to Search Engine Marketing
• Tools used for Search engine Marketing
• PPC /Google Adwords Tool
• Display advertising techniques
• Report generation

Module 5: Additional Module

• Google Analytics
• Online Reputation Management
• E-Mail Marketing
• Affiliate Marketing
• Youtube Marketing
• Social Media Analytics
• Ad designing