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Digital Marketing Course Content

Module 1: Introduction to Digital Marketing

  • What is digital marketing?
  • How is it different from traditional marketing?
  • ROI between Digital and traditional marketing?
  • Discussion on Ecommerce
  • Discussion on new trends and current scenario of the world?
  • Digital marketing a Boon or Bane?
  • How can digital marketing be a tool of success for companies?
  • Video on importance of digital marketing
  • Analysis of recent info graphics released by companies about digital marketing?
  • How did digital marketing help the small companies and top inc
  • Categorization of digital marketing for the business
  • Diagnosis of the present website and business.
  • Swot analysis of business, present website and media or promotion plan.
  • Setting up vision,mission,and goals of digital marketing
  • Understanding a website
    • What is a website?
    • Levels of websites?
    • Diff b/w Blog, Portal and Website?
    • Diff b/w websites either static or dynamic

Module 2: Search Engine Optimization (SEO)

  • On page optimization techniques
  • Off page Optimization techniques
  • Reports

Module 3: Social Media Optimization (SMO)

  • Introduction to Social Media Marketing
  • Advanced Facebook Marketing
  • Word Press blog creation
  • Twitter marketing
  • LinkedIn Marketing
  • Google plus marketing
  • Social Media Analytical Tools

Module 4: Search Engine Marketing (SEM)

  • Introduction to Search Engine Marketing
  • Tools used for Search engine Marketing
  • PPC /Google Adwords Tool
  • Display advertising techniques
  • Report generation

Module 5: Additional Module

  • Google Analytics
  • Online Reputation Management
  • E-Mail Marketing
  • Affiliate Marketing
  • Youtube Marketing
  • Social Media Analytics
  • Ad designing

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